Grow and Convert – Customers from Content
Grow your site traffic and drive qualified leads from content marketing
The only content marketing system designed specifically to help B2B companies create standout content and generate qualified leads in a predictable and measurable way.
Outcomes you can expect from our program
- Generate tens (or hundreds) of thousands of views every month to their blog.
- Get better qualified traffic, so your content gets in front of your target customers.
- Use tested conversion techniques to convert that traffic into qualified leads.
- Build a writing team to scale content production with limited resources.
- How to measure leads generated from content marketing so you can take the blindfolds off and know exactly what you’re getting in return from content efforts.
- How to calculate content marketing CAC and compare it to acquisition costs from other channels like outbound sales and paid ads.
The unique challenges of B2B content marketing
B2B content challenge #1: “Driving the right kind of leads”
B2B content challenge #2: “Creating better quality content”
Introducing Customers From Content
A B2B Content Marketing System
Understanding Target Customer
Promotion & Distribution
CONVERTING TO LEADS
Analytics & ROI
Scaling & Hiring Writers
- 38 HD streaming videos that explain each module and lesson of our system in-depth (in 7-20 minute digestible videos)
- Devesh or Benji narrating in each video, giving a personal feel through the entire program (screenshots below)
- Detailed downloadable slides for each video that you can share with your team or reference at any time
- Examples, case studies, and teardowns of multiple different B2B businesses in each module
- A live, editable Working Document with action items and brainstorming ideas where you’ll build your content strategy as you go
- 2 custom spreadsheet models to calculate Cost of Acquisition and decide which conversion path is best for your business
- 3 Live, recorded Q&A video calls with Benji and Devesh where you can ask detailed questions and get answers
- Access to the private CFC Slack Group where you can network with and learn from the CFC community
- Produce high quality, relevant content that attracts your company’s ideal customers.
- Have a plan to promote each piece beyond just sharing on social media.
- Know beforehand which posts will likely convert leads and which won’t.
- Create tailored calls to action for key articles.
- Know when to capture emails to nurture or when to go directly of the sale.
- Calculate ROI & model the CAC of your content marketing (vs. sales and paid media CAC)
- Build and manage a team of writers to scale your content operation
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