KATE – IG90 Connect + Convert +Plan.Create.Celebrate + Hashtag Discovery Workbook
How to Sell without Selling on Instagram (and get the algorithm working in your favor!)
YOU’VE TRIED EVERYTHING.
- You sign up for free courses and challenges that promise to “grow your followers”.
- You diligently show up each and every day.
- You’ve read seemingly every blog post and hundreds of freebies that promise to give you the secrets behind growing your account.
- You maybe even already invested in other Instagram courses (and weren’t totally satisfied with the results).
- You still feel like you’re struggling to understand how to work around the algorithm
So how do we crack this level of engagement?
By understanding what our audience actually uses Instagram for + how we can meet them where they already are.
They use Instagram as a platform for:
Which is why I’m so excited to introduce
IG90: Creative Instagram Plans for Online Shop Owners, Makers, and Etsy Sellers.
IG90 is about connecting with your customers through storytelling, getting a conversation going, and learning how to lead them down the path from follower to buyer in a natural way using the Instagram platform.
Let’s say goodbye to random posting, “time-sucking engagement hacks”, and sweaty palms staring at that blinking cursor.
Let’s focus on connection first, then conversion.
What would that mean for you?
I’ll take a few guesses…
- Never staring at that blinking cursor, cursing that you don’t know what to say #puncity
- Being able to focus on your business, instead of wasting time worrying about what to post each day
- Never running out of ideas again! (Because I’m sharing over 100 of mine)
- No more forgetting (or avoiding) to post
- AND THE BIG ONE… having an intentional content strategy that will actually turn followers into customers and support your business goals.
What to Expect?
We’re going to set up your Instagram account to be a micro-blogging platform that drives all your other content creation needs.
Instagram is a platform of inspiration, discovery and community; and online shops are primed to succeed at delivering on all three.
IG90: Creative Instagram Plans is broken down into 4 large sections that are designed to build upon each other.
The first two are pre-work sections:
1 | Positioning Your Product
2 | Who is Your Customer?
You’ll come away with a clear idea of who you’re speaking to and what you need to communicate about your brand.
- We’ll dive deep into understanding your product + seeing it from a consumer’s perspective
- Why your customer wants it (what you’re actually selling)
- And the easy way to authentically share your story, in a way your customer will care about
The next two sections are where you’ll build out your content strategy.
3 | The 90 Day Strategy Session
You’ll create an easy guide of what you need to cover and when.
We’ll look into five areas to ensure your business is covered and you’re never left with the dreaded feeling of ‘how did I miss that?’
4 | Create Your Content Strategy
We’ll start with three lessons that talk about the types of content we’re creating and how to position your brand messaging.
Those lessons include Writing Captions That Matter, How to Convert Shop Lurkers into Customers, and the 4 Content Pillars Every Instagram Account Needs.
- I share 4 methods for creating captions that matter
- We’ll discuss the 5 call-to-action (CTA) categories you should be using (and what to do if you’re hearing crickets), plus give you over 20 examples of CTAs to use
- The theory of getting your customers to ‘know, like, and trust’ you, but more importantly, how to actually put them into practice
- The four types of content you need to be sharing to naturally turn your audience from casual onlooker to excited fan to loyal customer.
It wraps up with an easy walk-through on how to use the prompt worksheet and gives ideas on how to structure each month.
And that’s when the real work begins!
This course was created to be actionable. It’s not designed to create extra work, but instead make the work you’re already doing more intentional.
Starting with a caption, you’ll learn how to easily create images that stand out and speak to your brand’s messaging.
I’ve created over 100 caption prompts specifically for product sellers.
You’ll receive a copy with some actual examples so you can see how to inject more of your personality and start brainstorming your own. As well as a blank version with prompts for you to complete and fill in based on your own brand and research (spreadsheets are Excel based, also work with Google Sheets).
Have an image you can’t wait to share first, but not actually sure what to say? No problem, you can do that too! You can easily sort to find caption ideas or categories to create a compelling caption that matters.
You’ll also receive a monthly content calendar that pulls from these categories so you know exactly what to post each day. (Plus it’s customizable, so if you don’t like a caption? Toss that idea and grab the next.)
Two Bonus Lessons:
- Promotion/Event Strategy – plug and play promotion sequences so you’re prepared with an Instagram strategy for your next sale or launch
- Engagement Checklist – a monthly, weekly, and daily list so you can keep track of what to do when and how to put your new strategies to use
Plus, you’ll learn the secret sauce of Instagram. Yeah really, I went there.
The strategy behind this whole course is designed to save you time and help you create intentional images that support your brand message.
Are you ready for a clear, approachable method to planning your Instagram?
Then you’re in the right place my friend.
IG90: Creative Instagram Plans is the ONLY Instagram course specifically created for online shops and Etsy sellers that helps you:
- gain a deeper understanding of who your customer truly is and why she’s buying your product
- create meaningful captions with over 100 prompts just for online shops, so you can create content and messages that will matter to her and get your audience talking
- plan your content ahead of time so you never miss a holiday, key selling season, or special announcement
- naturally sell without feeling like you’re pitching your products constantly
Real Quick Housekeeping!
Pre-Work #1: Positioning Your Product
It’s All About Her (or Him).
Understanding Your Product
Why Does Your Customer Want It?
What You’re Actually Selling
Sharing Your Story Authentically
Pre-Work #2: Who is Your Customer?
Profiling 101: Debunking the Big Myth
Who Is Your Customer – Worksheet
Customer Wrap Up
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