Digitalmarketer – Social & Conversion Funnel Mastery Class (Plus Certification)

Module 1: Start Here

• From The Author
• Social Success Cycle
• Social Media Marketing Goals
• The Customer Avatar
• Which Social Media Channel Is Right For You
• Engagement vs Seeker Channels
• 10 Minute Social Media Audit
• Social Media Dont’s
• When to Automate

Module 2: Social Listening

• Why Listen?
• Social Listening Goals
• Social Listening Tools
• Social Listening Metrics
• Social Listening Setup
• Social Listening Keyword Planning
• Tool Demo: Keyword Alert Setup
• Listening Without Paid Tools
• Using A Feedback Loop
• Tool Demo: Tag And Task Setup
• The 3-Step Social Customer Service Plan

Module 3: Social Influencing

• Why Influence?
• Social Influencing Goals
• Social Influencing Tools
• Social Influencing Metrics
• Growing Social Profiles
• Social Media Bouncing
• Social Media Topic Map
• 7 Blog Post Templates
• Socializing Blog Content
• Step 1 – Splinter
• Step 2 – Visualize
• Step 3 – Broadcast
• Step 4 – Tag
• Step 5 – Monitor
• Step 6 – Schedule
• Tool Demo – Edgar
• Defeating The “Social Fire Hose”
• Tool Demo – Facebook’s Boost Post Function
• What’s Your SOP?

Module 4: Social Networking

• Why Network?
• Social Networking Goals
• Social Networking Tools
• Social Networking Metrics
• What Is Media?
• Long Tail Media Outreach
• What Does Long Tail Media Want?
• Networking By Topic Map
• The “Short List”
• Reverse Media Outreach
• Staying Compliant

Module 5: Social Selling

• Why Selling?
• Social Selling Goals
• Social Selling Tools
• Social Selling Metrics
• The Value First Strategy
• Value First Offers
• The Customer Journey
• Content Segmentation
• Segmentation + Retargeting
• DEMO: Setting Up A Segmented Website
• Content + Social Media + Ad Retargeting
• Putting It All Together

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

More Course: BUSINESS MARKETING

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