Flint McGlaughlin – Marketer as Philosopher

Flint McGlaughlin – Marketer as Philosopher

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The Marketer as Philosopher:
40 Brief Reflections on the Power of Your Value Proposition
by Flint McGlaughlin
“Asking ‘how’ leads to information; asking ‘why’ leads to wisdom.”
This is the essence of Dr. Flint McGlaughlin’s book, The Marketer as Philosopher.

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After twenty-five years of asking “why” to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings.

These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.

Often, business leaders spend so much time asking the “how to” questions, that they often forget to ask the “why so” questions.

The purpose of The Marketer as Philosopher is to foster reflection. It aims to cause thinkers to transcend the urgency of the answer and focus on the importance of the method.

The Book is Comprised of
40 reflections divided into three primary sections. Each section’s title forms one of the three propositions that ground the entire theory.
12 reflections in each section. Eight reflections expound upon the core proposition. Four reflections touch on the critical dangers the marketer must consider.
A sketch series in each section that connects and grows with the principle idea. Each section climaxes with a master sketch to ensure visual coherence.
See How Each Leather Edition Book is Handcrafted
About the Author
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Dr. Flint McGlaughlin is an American academic and business leader. He is currently the Director of Enterprise Research for Transforming Business at the University of Cambridge (UK) and the Founder of the MECLABS Institute. His work has been quoted all over the world and has won numerous awards including an Emmy Award and the Mountainland Award for Short Fiction.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.