John Jantsch – Using Content for Lead Gen

John Jantsch – Using Content for Lead Gen

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Description:

John Jantsch is a marketing consultant, a speaker, and the best-selling author of Duct Tape Marketing.Duct Tape Marketing: The Worlds Most Practical Small Business Marketing Guide, Duct Tape Selling: Think Like a Marketer—Sell Like a Superstar, The Commitment Engine: Making Work Worth It, and The Referral Engine: Teaching Your Business to Market Itself have become world-wide bestsellers. John is also the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which trains and licenses small business marketing consultants around the world. In addition, he frequently consults with small and midsize businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth. Huffington Post calls John one of the 100 Must Follow on Twitter and Forbes named Duct Tape Marketing one of the 100 Best Websites for Entrepreneurs. His blog was also chosen as a Forbes favorite for marketing and small business, and his podcast, a top 10 marketing show on iTunes, was called a must listen by Fast Company. He is the featured marketing contributor to American Express OPEN Forum and is a popular presenter of workshop and webinars for organizations such as American Express, Intuit, Verizon, HP, and Citrix. Johns practical take on small business is often cited as a resource in publications such as the Wall St. Journal, New York Times, and CNNMoney.

Great content isn’t merely eye-catching. By creating high-quality content that educates and connects with people, modern marketers can build trust—and turn more of their prospects into customers. In this course, learn how to create content that generates leads for your business. Instructor John Jantsch begins by going over the benefits of great content and how it can build trust and help you create connections with your prospects. John then shows how to measure effectiveness, keep a keen eye on your SEO objectives, and capture referrals. Finally, he brings it all together by explaining how to create a well-informed content lead generation plan.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.

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