Malcolm Gladwell – The Tipping Point: How Little Things Can Make a Big Difference

Malcolm Gladwell – The Tipping Point: How Little Things Can Make a Big Difference

Get Malcolm Gladwell – The Tipping Point: How Little Things Can Make a Big Difference on Salaedu.net

Description:

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire.

Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.

This widely acclaimed bestseller, in which author explores and brilliantly illuminates it phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.