Ryan Deiss – Traffic & Conversion Summit Notes 2016

We are working in an era of rapid change. Media Platform-Marketing Strategy-Even in the cultures of most major industries are always in a state of revolution.

Snapchat was released in 2011. Currently, there are 310 million active users each month.

Disruption is the new name for the game.

If you are not ahead, you will be crushed below.
FUBU CEO Damond John said so. For a long time it was true. Inventing new ways to do business was risky and expensive. It’s better to copy what is already working.

now? There is no such luxury.

What I worked last year may break today.

What worked five years ago is completely obsolete.

As such, Mark Zuckerberg says, “In a world that is changing so rapidly, the only strategy guaranteed to fail is to take no risk.”

In a dynamic world, you have to master …

Mass adoption gap
When a new marketing method is discovered, whether it’s a traffic source, a monetization method, or a new communication medium, the countdown begins.

Initially, the new strategy is very effective. For the few knowledgeable marketers who first set out, it can literally make their business-going from zero to millions of customers.

But-as the days go by, new marketers start to pile up. Traffic sources are exhausted. The conversion strategy is outdated. The new communication channel is flooded.

Soon, performance will drop significantly.

When the public adopts innovation, it completely fails.

And when do you hear about this “genius” marketing breakthrough? After the insider squeezes it out for all the loss of value-only when it stops working at all.

The rule has only one exception-and it’s thanks to this guy …

FUBU CEO Damond John said so. For a long time it was true. Inventing new ways to do business was risky and expensive. It’s better to copy what is already working.

now? There is no such luxury.

What I worked last year may break today.

What worked five years ago is completely obsolete.

As such, Mark Zuckerberg says, “In a world that is changing so rapidly, the only strategy guaranteed to fail is to take no risk.”

In a dynamic world, you have to master …

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.