The Art of effective Client Management – Tom Critchlow

The Art of effective Client Management – Tom Critchlow

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Description:

Managing clients is all about understanding what clients value – putting ourselves in their shoes to understand the context for our project. We must understand the goals, resources and priorities that drive our clients so that we can provide recommendations and projects that create impact, not just documents that gather dust.

Client management matters because SEO is a complex discipline. We require our client’s teams to allocate resources in service of our goals whether engineering, product, marketing, editorial or PR. We need to do more than provide recommendations, we need to advocate for SEO initiatives.

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.