THE ENTERPRISE SCALING GUIDE

THE ENTERPRISE SCALING GUIDE

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But, at this level of revenue, it’s much easier said than done.

Your executive board is looking for ROI. It’s all they want to see. So most marketers resort to an obvious tactic:

Maximizing the ROI of individual channels.

After all, if you can show leadership that paid social, paid search, email marketing etc. all have 3x, 4x, 5x, 10x ROI, they’ll be happy, right?

Yes … until they discover short-term profits have turned into long-term losses.

That’s because focusing on efficiency leads to a predictable set of behaviors:

Business online course

Information about business:

Business is the activity of making one’s living or making money by producing or buying and selling products (such as goods and services).
[need quotation to verify] Simply put, it is “any activity or enterprise entered into for profit.
It does not mean it is a company, a corporation, partnership, or have any such formal organization, but it can range from a street peddler to General Motors.”

Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business.
If the business acquires debts, the creditors can go after the owner’s personal possessions.
A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business.