TikTok Hashtag Challenge: basic knowledge

TikTok Hashtag Challenge: basic knowledge

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Description:

What’s the audience in TikTok Global?
What’s a Hashtag challenge? How does its advertising format works?
Branded # Challenge Benefits
How brands are working with TikTok today? How the brands use # Challenge ?
Most popular # Challenge brand’s cases
Grow your business with HTC campaigns on TikTok
Formats of advertising in China

Requirements

Have marketing and digital knowledge and skills

Description

TikTok Hashtag Challenge, Basic knowledge

ByteDance is now firmly positioned as the second-biggest platform in China by digital advertising dollars, closing in on Alibaba’s lead and bumping Baidu, according to a Reuters report citing two sources.

In the first half of 2019, ByteDance brought in $7.6 billion in advertising, capturing 23 percent of China’s total digital ad spend, according to consultancy R3, per Reuters.

To our course will join Syuan Zhao, she is Partnership manager at TikTok, ByteDance Beijing and Weiyi Zhao – Project Manager, TikTok Global

On the course Tatiana Novikova, as an expert of china media market will make an interview questions of our experts from TikTok about

1. TikTok for business introduction. What’s the audience in TikTok Global?

2. What’s a Hashtag challenge? How does its advertising format works?

3. Branded # Challenge Benefits

4. How brands are working with TikTok today? How the brands use # Challenge ?

5. Most popular # Challenge brand’s cases

6. Grow your business with HTC campaigns on TikTok

7. Formats of advertising in China and Overseas

This course will give you full structure and understanding of TikTok advertising formats and hashtag challenge opportunities. This course is perfect for businesses: marketing and advertising companies, in house marketing team in high level companies, for start ups. Become a digital marketing expert with TikTok.

What’s included?

7 Videos and 2 PDF

China Digital Marketing Experts training & Suggestions

Advertising cases of overseas brands in TikTok

Leading digital marketing expert support

Who this course is for

Be able to read English

Course content
2 sections • 7 lectures • 1h 14m total length

Internet Marketing Course

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers,
mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s,
changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life,
and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent,
employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation,
campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising,
e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television,
mobile phones (SMS and MMS), callback, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.